🌙 Introduction

In this feature of The Creator’s Voice, we step into the enchanting creative world of Kerri Snook — artist, designer, and creator of immersive tarot and oracle decks that blend whimsy, symbolism, and storytelling into deeply atmospheric experiences.

Known for visually rich creations including the Meraki Tarot, Kerri’s work invites readers into worlds filled with flora, celestial imagery, intuitive symbolism, and emotional connection. In this conversation, she shares her creative journey, her love of tarot systems, and the philosophy that shapes the magical worlds behind her decks.

✧ ✧ ✧

🔮 The Interview

---

✨ The Beginning

Your work feels incredibly rich in story and symbolism. How did your journey with tarot and oracle begin, and what first inspired you to create your own decks?

I began my journey with tarot around the age of fifteen. I have always felt deeply connected to the spiritual world, energy, and divination practices, and my very first deck was the Thoth Tarot. I immediately connected with tarot and continued expanding my practices through my teens and early twenties while spending time in spiritual communities and covens.

At the same time, I have always been surrounded by art and have always been an artist myself. Around 2018, I began creating my first deck, the Meraki Tarot, which later launched through Kickstarter in 2020.

I wanted the deck to feel whimsical, immersive, and story-driven. Creating 78 illustrated cards was far more expansive than I had imagined, but because tarot had already been such a large part of my life, designing my own deck felt like a very natural creative evolution.

---

🌿 World-Building

Your decks often feel like entire worlds in themselves. How do these worlds come to life for you — do they emerge gradually, or do they arrive fully formed?

When I begin creating a deck, I usually first visualize the entire experience — the cards, the box, the atmosphere, and the emotional feeling of the deck as a whole.

I’m especially drawn to botanicals, flora, fauna, celestial imagery, and creatures more than human figures, though some of my decks do include people.

The name of the deck is also very important to me because it helps anchor the energy and vision while I create.

From there, the process becomes highly intuitive. I often redesign the first cards several times until the style feels exactly right, and then the world of the deck gradually unfolds card by card.

Once the full deck is complete, I go back through everything to refine details and ensure the entire collection feels cohesive, immersive, and connected as one story.

“I wanted the deck to feel whimsical, immersive, and story-driven.”

---

🖤 The Heart of Her Work

What is the core energy or message that runs through your creations?

The core energy I hope to bring through my work is whimsy, empowerment, comfort, joy, and acceptance.

Even though tarot can hold difficult or emotionally heavy themes, I always want my artwork and products to feel approachable, healing, and comforting to the person using them.

It’s important to me that my decks feel inclusive and timeless — something that anyone, at any age, can connect with and find meaning within.

---

🃏 Deck Focus

Each of your decks carries its own unique identity. Is there one that feels especially close to your heart, and why?

Each deck carries its own personality and energy, which I think partly comes from my background as an interior designer. I’ve worked in design for nearly 30 years, and that flexibility in creating different environments naturally carries into my illustration work as well.

That said, the Meraki Tarot will always feel especially close to my heart because it was my first deck and such a deeply immersive project to create.

Designing 78 individual worlds for the cards was both challenging and incredibly rewarding, and it shaped so much of my creative path moving forward.

---

🌙 Symbolism & Meaning

Your work is filled with layered imagery. How much of the symbolism is intentional, and how much do you leave open for interpretation?

Most of the symbolism in my work begins intuitively rather than intentionally. I usually see the card visually before I create it, and my focus is on bringing that feeling and vision to life.

As I refine the deck, I make sure the cards still align with the traditional systems they’re inspired by, especially within Rider-Waite-Smith style decks, so they remain accessible and readable for others.

While I’m always mindful of the core meaning of a card, many of the smaller details and layered symbolism emerge naturally throughout the creative process and are often left open for personal interpretation.

---

🎨 Creative Process

When you’re creating, what part of the process feels the most natural to you, and what part challenges you the most?

The most natural part of the process for me is visualizing and illustrating. Once I have a vision, it feels very fluid and continuous, almost like stepping onto a moving train creatively.

The most challenging part is maintaining consistency throughout a large project.

I prefer creating decks and collections in concentrated periods because if I step away for too long, my style and vision naturally evolve. Keeping the entire project aligned creatively from beginning to end is always the greatest challenge.

---

✨ Connection with the Reader

What kind of experience do you hope people have when working with your decks?

I hope people feel comforted, empowered, inspired, and emotionally connected when using my decks.

It’s very important to me that the products I create bring a sense of healing, joy, and personal meaning into someone’s practice.

In a world that can often feel overwhelming or heavy, I want my work to offer a small space of beauty, reflection, and connection.

“In a world that can often feel overwhelming or heavy, I want my work to offer a small space of beauty, reflection, and connection.”

---

🕯️ Personal Practice

Do you have any rituals, practices, or creative habits that help you stay connected to your work?

I illustrate almost every day, even if I occasionally take short breaks to recharge creatively.

Maintaining a regular creative practice helps me stay connected to both inspiration and momentum.

I also pull cards frequently, journal regularly, and spend a few quiet minutes meditating most evenings to reconnect with my spirit team, intuition, and inner stillness.

---

🌟 Advice for Creators

For those who feel called to create their own decks or step into their creative voice, what would you say to them?

Absolutely follow the creative vision that’s calling to you.

You don’t need to have every step figured out before you begin — momentum and clarity often come through the act of creating itself.

Everyone’s creative journey looks different, and there is no single “right” path.

Trust your instincts, allow yourself to grow through the process, and don’t give up on the ideas and dreams that continue calling you forward.

---

🔮 Looking Ahead

Are there any new ideas, projects, or worlds you’re currently exploring that you’re excited about?

I always have more ideas than I could possibly create in one lifetime, which is honestly one of my favourite things about being creative.

Right now, I’m expanding into journals, accessories, textiles, and several new deck concepts that I’m very excited about.

I have a strong vision for how I want BOUCHETTE & CO. to continue growing, and I’m incredibly grateful to be able to keep creating and sharing these worlds with others.

---

🌙 Tarot Systems Journey

I wanted to ask about your journey from Thoth, to Rider-Waite-Smith, to Marseille.

When I first began reading tarot, there were far fewer decks available than there are today, and the Thoth Tarot was the deck that immediately drew me in visually and energetically.

I read almost exclusively with that system for many years before eventually moving into Rider-Waite-Smith decks.

I didn’t begin working deeply with Marseille until much later.

Each system offers something completely unique. Rider-Waite-Smith feels highly narrative and approachable, Marseille feels more intuitive and numerological, and Thoth has always carried a sharper, more intense energy for me.

I still love and use all three systems and appreciate the different perspectives each one brings to the reading experience.

---

⚡ Quick Fire

• Light or shadow?
  I believe both light and shadow are equally important parts of nature and growth.
• Tarot or oracle?
  Tarot — though I love combining oracle alongside tarot for added layers and depth.
• Structure or flow?
  Structure naturally resonates with me, but flow is essential to keep creativity alive and evolving.
• One word to describe your work?
  Enchanting.

---

🖤 Closing

Kerri Snook’s work reminds us that tarot can be more than a reading tool — it can become an immersive world of symbolism, comfort, creativity, and emotional connection.

Through her decks and artistic vision, she continues to create spaces filled with wonder, reflection, and enchantment.

✧ ✧ ✧

✨ The Creator’s Voice is an ongoing interview series from Oneness Emporium exploring the stories and people behind the cards.

 

The Meraki Tarot

 

 

The Metanoia Tarot 3rd Edition

Orenda Tarot 

 

The Enchanted Garden Playing Cards

 

Terra Lenormand

To find all of Kerri's beautiful creations Click Here